How To Leverage Your Brand Through Influencer Marketing

Influencer Marketing. Five years ago this was a buzzword in the digital marketing world, and one that wasn’t exactly understood or taken to seriously. Over the last few years, brands and agencies alike have realized the critical element of using social proof through influencers to leverage their presence and brand.

I owe the growth of my brand and client list to my social influence as a wellness food blogger on Instagram. Early on, I picked up how to work with brands and have also seen the growth of influencer marketing. With that, I saw first hand exactly how brands approach influencers, what they expect, what works and doesn’t work.

Want to tell your story through the people that matter the most to your audience? In today’s world, it’s not just about what you say – it’s about who’s saying it. Influencer marketing strategies involve finding the most powerful people on social media whose audience is relevant to yours and getting them to talk about your brand. But, let’s be real, social media is saturated by “influencers.” It seems like anyone and everyone can be an influencer. So, how do you curate a good list? It comes down to seeing not only how many people follow them, but also their engagement rate. In fact, you should focus more on the engagement rate rather than the follow count. Micro influencers have more influence power over their highly engaged audience, over pepe that have thousands of followers and low engagement rate.

By leveraging the power of word-of-mouth marketing through influential people, you can drive KPIs of all kinds, be it brand awareness, community growth, website traffic or sales.

Here are 3 stats you should know:

• 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions

• Influencer marketing can yield 16x better ROI than other forms of marketing

• Almost half of all potential customers rely on influencer recommendations

I built my business on this. So, what can we offer your brand?

STRATEGY

At the heart of all successful influencer marketing campaigns, you will find a highly curated strategy. We conduct data-driven research from the ground-up, allowing us to execute bespoke, multi-channel strategies that will achieve your goals. Whether you’re using incentivised sharing, events or larger Influencer campaigns to tell your story, we ensure our strategies are highly tailored to reach your audiences through the most effective methods.

PARTNERING

Using our own diverse database of micro and macro influencers, as well as a range of insightful tools, we identify those who will endorse your brand through authentic storytelling. Our mission is to use genuine influencers, who will share their love of your brand with their community and become longer term ambassadors.

PRODUCTION

We work with a variety of production partners to create your content, whether it be image or video led. Our production partners help with the creation and management of content, ensuring you have the perfect branded assets for your Influencer campaign.

CONTENT

Cut through the noise and tell your story through the people that matter the most. Did you know that 11% of the global internet population use some form of ad blocking? With consumers switching off from advertising, it’s more important than ever to ensure your content is seen, and your brand has the visibility it deserved.

We design, develop and publish collaborative content, in-line with your strategy, to deliver genuine engagement and maximise your brand message. Using our own diverse database of micro and macro influencers, as well as a range of insightful tools, we identify those who will endorse your brand through authentic storytelling. Our focus is to use genuine influencers, who are aligned with your brand values, share their love of your brand with their community and become longer term ambassadors.

Not sure where to start? Get in touch to discuss a bespoke influencer marketing plan for your brand.